diff --git a/.github/workflows/image.yaml b/.github/workflows/image.yaml
index ebcb11902..f4b057907 100644
--- a/.github/workflows/image.yaml
+++ b/.github/workflows/image.yaml
@@ -2,7 +2,7 @@ name: Image
 
 # Build and push the konnector + backend images and Helm charts on tags:
 #   - tags v* -> ghcr.io/<owner>/konnector:<version>, ghcr.io/<owner>/backend:<version>
-#   - tags v* -> oci://ghcr.io/kbind/charts/{konnector-v2,backend-v2}:<version>
+#   - tags v* -> oci://ghcr.io/<owner>/charts/{konnector-v2,backend-v2}:<version>
 # No :latest or :<sha> tags — the image repo is shared with v1/main images.
 on:
   push:
@@ -65,4 +65,6 @@ jobs:
       run: echo "version=${GITHUB_REF_NAME#v}" >> "$GITHUB_OUTPUT"
 
     - name: Package and push Helm charts (OCI)
-      run: make helm-push VERSION=${{ steps.v.outputs.version }}
+      run: |
+        owner="$(echo "${{ github.repository_owner }}" | tr '[:upper:]' '[:lower:]')"
+        make helm-push VERSION=${{ steps.v.outputs.version }} HELM_REPO="ghcr.io/${owner}/charts"
diff --git a/Makefile b/Makefile
index 2b2eab1b4..603c6575f 100644
--- a/Makefile
+++ b/Makefile
@@ -158,7 +158,7 @@ tilt-down:
 
 # Helm publishing parameters
 HELM ?= helm
-HELM_REPO ?= ghcr.io/kbind/charts
+HELM_REPO ?= ghcr.io/kbind-dev/charts
 VERSION ?= 0.0.0-dev
 CHART_VERSION ?= $(VERSION)
 IMAGE_VERSION ?= $(VERSION)